What a great idea.
“I don’t have anything against Yelp. The idea is fantastic, but the blackmailing thing is ferocious,” says Cerretini. “I think I should be the one deciding if I’m on the site or not. At least I can be there on my terms. The only power they have is they make you reliable to them. So, I’m going to be one of the most unreliable restaurants.”
“I want to be the worst restaurant there is in the Bay Area,” he says. “I think this is the best business move I have made in years.”